The Bubble Era

What cought my attention the last 2 weeks is the continuation of the collapse of the real estate market in the country (UAE) and the entire world. A new signal witnessed today came from Abu Dhabi, the UAE captial and financial wallet of the country. AD was considered the safe guard and shock absorber of the Dubai crisis but had the rumors (allegedly true) started to flow, then the case may be going towards more worsening.

So, the economical bubble bursted and thus another bubble is on the way; Lack of consumer confidence in brands, decaying loyalty, mass production, muddled images, retarted creativity are all factors driving the Brand game into a serious problem.

Into the coming days, I will be stressing on this issue; It will be an interesting topic to shed lights upon.


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